In this dynamic workshop, participants will explore the fundamentals of design thinking to differentiate between good ideas that solve real problems and bad ideas that miss the mark. Perfect for teams looking to foster creativity and innovation, the session dives into the key stages of the design thinking process: empathizing, defining, ideating, prototyping, and testing.

Through engaging activities, participants will learn to identify user pain points, challenge assumptions, and generate meaningful solutions. The workshop emphasizes how to evaluate ideas objectively, test them quickly, and pivot when necessary. Real-world examples of successful and unsuccessful ideas will illustrate what makes an idea impactful and why some fail to resonate.

By the end of the session, attendees will gain practical tools for brainstorming effectively, validating concepts, and turning insights into action. Whether you’re launching a product or refining a service, this workshop will transform how you approach problem-solving.